Filene’s Basement "Running of the Brides" Event!

It’s that time again! 

The Filene’s Basement “Running of the Brides” event will be held on Friday, June 20th from 8:00 am to 8:00 pm at the Hynes Convention Center in Boston. 

In the slight chance that you have no idea what this event is, just think of it as excited, bargain hunting brides on a mission.

The event basically provides an opportunity to purchase designer wedding gowns (with price tags normally into the thousands) at a fraction of the price.  If you think about it, it’s what Filene’s Basement is all about, right?  But when you have hundreds, if not thousands of local brides anxious to find their dream dress, you end up with (literally) “running of brides”, as doors to the store open and girls and their teams rush in to grab what they can in their size, style, or favorite designer.

If you are up for it, here are a few tips:

Gather your girls.
You could do this alone, but just think – safety in numbers!  The more people you have on your team helping you look for your gown, the better the chance that you will find something you might like.  Talk to your friends and family, see who owes you a favor or two, find a couple girls who don’t mind taking a Friday off from work in August (that shouldn’t be too hard) and you got your team.  If you have seen the pictures and videos from years past on the local news, you will see teams wearing the same shirt or something to make them easily identifiable in a sea of other teams.  Make sure everyone knows the style, size, or the designer you are looking for.  Delegate tasks and make sure everyone knows what they are looking for and how to find you if they find it.

Don’t Be Shy.
You have to be ready to take off the layers if you want to try dresses on at the event, so where something under your normal clothes that will allow you to see what the dress could really look like on you.  (Think bathing suit or fitted tank and shorts).

Early Bird Catches the Worm?
Not necessarily.  While most will arrive early to help bust down the doors, just remember the racks get restocked throughout the day.  If you plan on arriving later, there could be some benefits to that – restocked racks and possibly less people attending to make for a better shopping experience.

For more information on the event, visit


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: