Wedding Gown Retailer BHLDN Opens Boston Shop-in-Shop!


Brides, let’s face it. Your wedding gown is probably the most important dress you will purchase in your life!  There can be a lot of pressure – perhaps from family members or friends – or even pressure you have put on yourself.  I know for a fact that many of you have pictured your wedding gown since you were 5 years old (that includes me!) Now, while the look you originally envisioned may have changed, your love for a wedding gown has not.

Every bride wants to look unique.  It’s true!  I have never heard a bride say that she wants to look like every other bride on her wedding day.  No matter what style your gown is, you want details that grab your attention.  Details that are lush, elegant, sophisticated, and unique.  You want a gown that is you.


That is why I LOVE, LOVE, LOVE retailer BHLDN.  For those of you who didn’t know, BHLDN is the “wedding wing” of oh, so hip store Anthropologie.  You know them and love them too!  If you are familiar with Anthropologie, then you should have a pretty good idea what their wedding gowns would represent. They are truly unique – and far from cookie cutter as possible.


With the recent popularity of rustic, vintage, retro and barn weddings in New England, I just had to tell you all about the recent opening of BHLDN’s Chestnut Hill shop!  Up until recently, local brides shopping for a BHLDN gown could only do so online.  Not anymore!!! The folks at BHLDN have listened to Boston brides and have brought their collections here!  If you thought looking at BHLDN gowns online was fun, wait until you see their new shop-in-shop!


Located in Chestnut Hill Square’s Anthropologie, the BHLDN shop-in-shop is just that – you can shop BHLDN gowns in the Anthropologie shop!  Brides can find a full line of wedding attire, bridesmaid dresses, and accessories. If you are looking for that unique, hard to find vintage or rustic look –  or a dress that looks like it came right off the pages of a fabulous bridal magazine (or wedding blog website!) BHLDN has it.


Honestly, take a look at these gorgeous dresses.  They’re all from a recent fashion show BHLDH co-hosted to celebrate the opening of their new local shop-in-shop.  These gowns are show-stopping and jaw dropping.  You can see the intricate details that make BHLDN gowns so beautiful (and so desired by brides everywhere!).

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Now, I am not in the market for a wedding gown, but I simply can’t help but lust after these.  AND take a look at these bridesmaid dresses!  You could never find dresses that looked like this years ago.  The rich fuschia and sea green – I’m in love (and looking for a reason to purchase them!).

So, what are you waiting for?  BHLDN at Anthropologie is located 220 Boylston Street, Newton. They are opened 7 days a week but click here to book an appointment.

Happy shopping!

(All photos courtesy of Ashley O’Dell and BHLDN)


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